Using SWARM INTELLIGENCE to ponder the 2016 Election

Now that both Ted Cruz and John Kasich have dropped out of the Republican primary, the GOP is left facing a scenario that seemed impossible just a few months ago: Donald Trump is the presumptive Republican nominee for President of the United States of America.

Having spent the past few months rallying against the real estate developer under the #NeverTrump banner, Republicans now find themselves at a crossroads – do they endorse Trump and rally the GOP, consider the long-shot alternatives, or simply abstain?

Researchers at UNU wanted to gauge public sentiment about the rise of “the Donald”, so they convened a Swarm Intelligence comprised pf 50 voters, Democrats and Republicans from across the U.S.  By thinking together as a swarm, the participants converged on answers that maximized the conviction and confidence of the group. First, the researchers wanted to know: How does the GOP feel about having Trump as their nominee? 


All you need to do is glance at the headlines at places like and the Drudge Report to see how accurate the Swarm’s answer is at the moment. But of course the Presidential election is about the American people, not the political pundits, and so it was important to get a sense for how the public felt about the same question.


As you can see, where the Republican seems to be in denial – or has been for months – about Trump’s soaring popularity, the general public’s reaction is more shock than anything else. Considering that at the outset of Trump’s campaign, the candidate himself was hoping, according to a key strategist,  “to get The Donald to poll in double digits and come in second in delegate count”, it seems to label Trump’s record breaking popularity as a bit of a shock.

Naturally, the drama surrounding Trump crosses party lines, and his assertion that Hillary Clinton “playing the woman card” is the reason she’s polling higher than 5%. With that in mind, UNU researchers wanted to know: will the “woman card” hurt or help Hillary? 

Woman Card

Clinton herself seems to agree, having launched a tongue-in-cheek but highly effective “Get Your Woman Card” fundraising campaign in response to Trump’s comments. With all eyes on Hillary and Trump now, the forgotten man is, of course, Bernie Sanders. So, the last question posed by the researchers to voters concerned the fate of the fiery senator from Vermont: what should Bernie do next? 


And Bern on he shall. Fresh off a victory in Indiana, his campaign has announced that Sanders will remain in the race at least until the final primaries in June, if not all the way to a contested convention. In other words, there’s gonna be a lot to talk about over the next few months.

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