And THE SWARM says…

Everyone has questions.  And the internet is full of answers, mostly from “experts” who claim to have insights worth reading on forums, blogs, tweets, and posts of all kinds.  But just because someone calls themselves a blogger or a columnist, do they really have expertise to offer?

A new technology called SWARM INTELLIGENCE allows us to create “artificial experts” by pooling the knowledge, insights, and intuitions of networked groups into a single unified intellect.  Simply put, swarming aims to prove the old adage: many minds are better than one… 

So we put SWARMS to the test, asking questions about our favorite TV SHOWS.  We did this by asking groups of fans on Reddit to login to a new swarming platform called UNU.  It allows groups to answer questions in real time as a unified swarm  For many users, UNU is often compared to a massive online Ouija Board, but it’s not tapping the spirit world – it’s using A.I. technology to tap into our Collective Intelligence.

Below are example questions we asked the swarm along with a replay of the answers emerging.  As you can see, every user controls a tiny magnet and helps move a glass puck.  It’s a real-time negotiation, everyone pushing and pulling until the swarm converges on a collective insight:

  • GAME OF THRONES:  “What’s next for Jon Snow?” 


  • WALKING DEAD: “Who is the most beloved character on Walking Dead?”

Walking Dead UNU

  • SCI-FI TELEVISION: “What’s the best sci-fi television show ever?”

Best SciFi

Why are swarms so much more powerful than polls and votes?  Simple – they’re living systems that enable a real-time negotiation among all the participants, everyone working together until the swarm converges upon the decision they can best agree upon.  So while polls are polarizing, exposing our differences, swarms are unifying, allowing groups to find common ground.  Plus, swarming is much more fun.

Want to try swarming?  Now you can.  Just fill out the form below to become a BETA TESTER. The folks at UNU will email you a password to login.  It’s fast, free, and completely anonymous…