Qualitative insights at quantitative scale.
Thinkscape makes it possible to conduct deep conversational focus groups with 20 to 250 people in real time. Large-scale deliberative insights are now fast, easy, and affordable.
Your research has been forced to choose between depth and scale.
Focus groups give depth, but only from a handful of people. Surveys can scale, but reduce thinking to checkboxes, capturing the what without the why. Social listening infers beliefs instead of measuring them. Thinkscape does the impossible — deep qualitative conversations at quantitative scale.
Scalable Deliberation. Reliable Insights. Faster and Cheaper.
Thinkscape's patented Hyperchat AI™ technology enables large online groups — up to 250 people — to engage in real-time conversational deliberations by text, voice, or video under the guidance of a single human moderator. And unlike traditional focus groups, Thinkscape mitigates social-influence bias, loudmouth bias, moderator bias, and first-talker bias.
20× the people. 1/10 the cost.
Deep qualitative reasoning at statistical sample size, in a single 60-minute session.
Real discussion. Real reasoning.
Participants debate, defend, and update positions. You see why, not just what.
The audience you choose.
Live deliberation with your exact target. No reconstruction from public chatter. No synthetic voices.
Deep Insights You Can Trust
Brand Association & Exploration
Quickly assess consumer perceptions through free-form discussions. Researchers can observe in real time or use Insight Studio to review the deliberations afterwards.
Concept Testing & Ad Testing
Present content in any format — text, images, video — and gain deep understanding of consumer preferences at scale, along with detailed insights into the underlying reasons why.
Group Brainstorming
Engage large groups in collaborative brainstorming and quickly surface the ideas with greatest support, complete with a detailed analysis of the reasoning behind each.
Assessment & Prioritization
Have large groups collaboratively rank options — from preferred features and priorities, to greatest needs and deepest concerns — along with the underlying reasons why.
Message Testing
Find out which messages resonate and why, directly from the audiences that matter, with real deliberation rather than checkbox responses.
Forecasting
From sports and politics to markets and product launches, Thinkscape groups consistently outperform prediction markets and traditional polling.
Powerful Analytics. Instant Reporting.
Thinkscape’s analysis tools quickly enable stakeholders to review large-scale discussions, tracking how ideas emerge, how preferences evolve, and how positions shift in the face of opposing views, compelling arguments, and alternate ideas.
Measurement
The real-time Insights View puts researchers “behind the glass” to observe discussions and monitor key metrics across all ThinkTanks simultaneously.
Analysis
Includes Insight Studio for exploring and analyzing collected data:
- Immersive and interactive replays
- Instantly extracts, codes, and categorizes responses
- Automatically databases ideas, insights, and reasoning
- Quantitative analysis and statistical testing
Reporting
Downloadable Session Summary Reports contain collated response text, metrics, charts, and graphs, designed to be easily incorporated into reporting decks and templates. Transcripts and Occupancy Reports provide the raw "run of show" and participant-level comments and metrics.
Ready to ask your audience anything?
See how Thinkscape transforms your research questions into deep, reliable insights.
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