The Swarm Goes 7 for 9 in Vegas

Last week, a group of football fans got together online to talk about the NFL and make predictions about Week 15.  What makes this newsworthy is how they connected, for it allowed them to tap their collective intelligence and make predictions that pummeled…
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Swarm Intelligence Chooses Star Wars over Star Trek

Last Friday night a remarkable thing happened. Groups of perfect strangers converged on an experimental new website and did something strangers almost never do - they quickly reached consensus on hundreds of questions ranging from the usefulness of mayonnaise to the meaning of life.  They…
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A Swarm Responds to Black Friday

A Swarm Responds to Black Friday

Think about Black Friday for a moment. What comes to mind? For better or worse, two images define this uniquely American event. First, there's the unfortunate videos of sleep-deprived shoppers storming big box stores in search of deals. Second, we have the endless parade…
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