Market Research Archives

100 Viewers Use Thinkscape to Debate the Best and Worst Super Bowl Ads of 2026

February 10, 2026
Blog

The Super Bowl is among the most anticipated television events in the world, both for the sporting spectacle and for the advertisements. For brands investing millions of dollars in a Super Bowl ad (this year, 30 seconds cost $8M to…

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AI Super-Expert Ponders the Gig Economy

May 12, 2017
Market Research

Swarm of Gig Workers Weighs in on the Future of Work Depending on who you ask, the "gig economy" created by companies life Uber, Airbnb and TaskRabbit is either a revolution that's creating the "future of work" or a "celebration of working yourself…

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Swarms vs Polls: Which is Better for Setting Priorities?

September 7, 2016
All Posts

Few tasks are more challenging for groups than the setting of priorities. In fact, priority-setting is among the most dreaded tasks for groups of all types, from corporate teams to political parties. And the more diverse the group, the more challenging it is…

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Apple iPhone 7 Launch – Swarm Reveals Public to be Apathetic

September 2, 2016
All Posts

As any Apple Fanboy worth their salt will tell you, September 7 is a big day for the tech giant. Apple is expected to announce a new iPhone (iPhone 7), a new Apple Watch, and more. The Verge, Mashable, Engadget…

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The Swarm Awakens: an A.I. predicts STAR WARS box office

December 17, 2015
All Posts

This weekend, the most anticipated movie of... well, ever... opens wide around the country. While most fans only care whether or not it's a quality installment of the saga (i.e. more like the originals than the prequels), Disney and the major…

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Of Sheep and Men: How Polling is Failing Us

October 30, 2015
All Posts

Ten years ago, on a crisp morning in Turkey, a strange thing happened. A single sheep walked over the edge of a cliff. And then another sheep followed him right over the edge. And another. And then 1,500 more sheep followed. Fortunately, a…

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Swarm Intelligence forecasts the impact of Apple’s new Products

September 11, 2015
All Posts

Apple announced a slew of new products this week, including the iPhone 6S, the iPad Pro, the Apple Pencil, and a revamped Apple TV. Instantly, researchers across the world scrambled to predict the market reaction. Some conducted polls. Others scoured Twitter. All…

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Android Users Think Together… to name the Best Phone of 2015

August 18, 2015
All Posts

Buying a cell phone has become a fairly serious commitment. Not only are they expensive and easily damaged, but you're often stuck with your decision for the next two years of your life. So, if you're an Android user (or an iPhone…

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Swarms of online users predict our Future

August 8, 2015
All Posts

Swarms of people around the globe are gathering regularly inside a new platform called UNU that allows groups to think together in real-time and unleash their collective intelligence. Not only are these "human swarms" having fun hanging out online, swarms are proving to…

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Swarms Find Insights That Surveys Miss

July 10, 2015
All Posts

Surveys are an important tool for researchers, but they have their limitations. They provide a snapshot of respondents’ thinking at a single point in time. Such snapshots don’t tell a complete story, and as recent failures in political polling attest,…

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