Swarms in Business Archives

Ads of Super Bowl LVI Don’t Live Up to the Hype

February 15, 2022
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On January 22, 1984, at the break between the third and fourth quarters of Super Bowl 18, history was made. That was when Apple Computer aired its 60-second, Ridley Scott-directed “1984” commercial to unveil its new Macintosh line of personal…

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The Swarm AI Guide to the August 1st Bitcoin Fork

July 31, 2017
Swarms in Business

Bitcoin faces some difficult questions ahead of the August 1st fork. Inefficiencies in the blockchain threaten to undermine the legitimacy and adoption of the world's most popular cryptocurrency. While most agree that security should take precedent over ease of use,…

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Swarms vs Polls: Which is Better for Setting Priorities?

September 7, 2016
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Few tasks are more challenging for groups than the setting of priorities. In fact, priority-setting is among the most dreaded tasks for groups of all types, from corporate teams to political parties. And the more diverse the group, the more challenging it is…

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Swarms Find Insights That Surveys Miss

July 10, 2015
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Surveys are an important tool for researchers, but they have their limitations. They provide a snapshot of respondents’ thinking at a single point in time. Such snapshots don’t tell a complete story, and as recent failures in political polling attest,…

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Voting is Killing Your Team

June 3, 2015
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A team is having trouble making a decision and someone says, “Let’s take a vote.” It's a solution that's simple and fast, but it’s often the wrong tool for the job. Even worse, it can kill your team. Teams function best when every member is bought…

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