Swarms Find Insights That Surveys Miss

Surveys are an important tool for researchers, but they have their limitations. They provide a snapshot of respondents’ thinking at a single point in time. Such snapshots don’t tell a complete story, and as recent failures in political polling attest,…
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SWARM SAYS: WE BELIEVE!

A day after the US celebrates Independence Day, millions of sports fans will be looking to celebrate again as the US National Team takes on Japan in the championship game of the Women's World Cup.  Four years ago, Japan edged the US in…
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SWARMS are SMART… it’s kinda scary!

SWARMS are SMART… it’s kinda scary!

Last week when the Blackhawks beat the Ducks to reach the Stanley Cup finals, it sent a chill down my spine.  No... not because I'm a Blackhawks fan, but because I've been following the predictions made by "human swarms" and it's getting downright…
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UNU predicts the Stanley Cup

The National Hockey League playoffs are notorious for the large number of teams that qualify and the long slog of the tournament.  The victor must win 16 games over four best-of-seven series.  While favorites are easily identified, a team’s strong…
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SWARM INTELLIGENCE Predicts Kentucky Will Lose

Last week we asked a SWARM INTELLIGENCE to predict the match-ups in the Sweet Sixteen round of the NCAA basketball tournament.* Of course, every individual has their own unique strategy for filling out their brackets, from favorite mascots to detailed statistical analysis, but…
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Intelligence in Numbers

  “Think of how stupid the average person is, and realize half of them are stupider than that.” -George Carlin       "No one in this world, so far as I know, has ever lost money by underestimating the intelligence of…
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